the JOURNAL

Welcome to the journal, a collection of London stories, inspiration, and insights from behind the lens. Here you’ll find recent photo shoots, destination features, and practical advice to help you plan the photo shoot that feels effortless and true to you.

A Portrait in the city Rachel A Portrait in the city Rachel

A London branding photo shoot to celebrate the legendary gowns of Paul Trigere

I'd never heard of French-American designer Pauline Trigère until I met Jessica on her London personal branding photoshoot. Jessica, a New York–based personal stylist, was looking to celebrate the legacy of Pauline's timeless designs and attract her ideal clientele. In this post, I share how we worked together to create a strong, compelling visual story and images for the book she is currently writing about Trigère.

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