Why I booked a professional photographer for my personal branding photoshoot
Why, as a photographer would I hire another photographer for her branding photoshoot?
Here are a few reasons.
- I love a great story and couldn’t imagine telling a visual story with a selfie.
- I wanted good-quality images rather than phone pictures.
- I wanted to tell a story in a magazine, like a feature about my brand.
- I wanted to show myself.
- I wanted to share what the Elegant Brand is all about.
Why I booked a pro for mu personal branding photoshoot
How did I choose my photographer?
I knew Molly Matcham from a few years back when we met during a photography workshop. I love her editorial and laid-back style. The fact that she shoots 100% on film was another factor that made me choose her. But, most of all, she adhered to the story I wanted to create.
It was not the first branding photoshoot I had. I did one a few years back, the photographer was great, but I didn’t know what I wanted. I had a vague idea and tried to emulate what others were doing on their website. Results? I hated the pictures because it was not me! I tried to imitate someone I was not, standing in a posh bar with a champagne glass in one hand and a big smile, pretending I was living this luxurious lifestyle! I learned a lesson: Don’t try to be someone you’re not. It’s so much more fun to be able to be yourself and create a visual story around your personality and your brand. Don’t look at what others are doing; your brand is as unique as you are. Instead, think about how you want to come across to your ideal audience.
You may not know where to start, get help, brainstorm ideas work from your brand style. Imagine your client’s journey with your brand and what you want to share with your audience.
When you invest in a photoshoot, you want to make the most of it and create images that will work on your website, blog posts, social media, newsletter, brochure, and marketing material. A personal branding photoshoot is an investment, but when you think about the return on investment, you get great value and unique images that you can use and reuse to spread your brand’s story and message.
Imagine this photoshoot as your dream magazine feature. What would you like to say about yourself and your brand? Think like a creative director and control how you want to show up and the message you want your audience to remember about you and your brand.
PS. Do you need some inspiration to art direct your branding photoshoot?
Get your free guide
PS.Do you need some inspiration to art direct your personal branding photoshoot?
Get your free guide