Create stories about your brand that readers can relate and connect with.
Imagine being featured in your dream magazine. What do you want to tell readers about your brand? How do you want to come across? What do you want them to remember about you? And how will you invite them to connect and look out for you? Think of creating images as writing a story without words. The first step is to brainstorm and jot down words that match your content.
What do you want to communicate about your brand?
What story are you telling on your website? What information are you giving out? Are the pictures you’ve put out there relevant to the words on the page, do the images communicate your brand message?
Creating consistency in your branding.
To tell a visual story that matches your content, you have to create consistency. Rely on your style guide to create images that match your colours tones. If your brand and website stand for stylish with bright images, you want to emulate the style vibe in your story. Choose a dominant colour tone and then the second tone for your brand story.
Aim to inspire
Your aim is to inspire with your imagery. Rome wasn’t built in a day. Put effort into telling your story, do some research, create a mood board or write a script about how the story will unfold. Use a notebook for ideas, browse through magazines and other brands that inspire you. Using inspiration apply your own sauce to it! Set up a mood board on Pinterest, create a brief and shoot against this brief. Take this new journey step by step. Imagine how each frame of the story unfolds in front of you. Think about the style you want, the mood, the expressions, lighting and colour tones. You want to create a symphony with images that flow together.
Got the whole picture but don’t forget the details
Now that you've got the idea of the entire set of visuals, focus and create inspiration for your audience through your visual content. How will it look on your Instagram grid? For details, you can focus on the products or services your selling or props that match your brand, i.e flowers, the detail of a flowing skirt while walking in the streets of Rome, high heels shoes. Show where you get your inspiration from and how you work professionally.
Don’t be afraid to get close and personal
I ask you to get close and personal! Put yourself in the story and add the human element in every word of content you’re putting out there. What makes your brand unique is YOU. So get out there, show yourself, behind the scene, in action, show what you love about yourself, what makes you tick? Imagine yourself taking your best friend on a journey into your business! Set yourself in places that you love, wear clothes that define your style and your identity.
Create and focus on the end project.
Make an awesome visual story with all the groundwork you've done to prepare for your visual story. You'll know exactly what you're going to get out of it. Take a day or more to create all the images, get help to get in front of the camera, a selfie won't do. You want to capture mood, emotion, movement.
Put everything together and plan your story well
Which images are going where on your website? Choose the images that'll be used to illustrate blog posts, the ones where you will add text and quotes to post on Pinterest. Select the ones for email opt-in, planned newsletters and your social media posts. It looks like the list is endless, but you'll have enough content to plan ahead and have images of yourself that truly match your brand!
Let me know how are you getting on with your visual storytelling, I'd love to hear about how you use visuals for your brand.