Tiffany is on a mission to guide change in men and women who dream big and help them succeed in following their true path. She understands what it means for her clients to feel trapped with a strong calling of what their heart and soul is pushing them to do, as she fell in this position herself! Before setting up a business as a life coach, she left a high-powered career in banking, working for a major European bank, feeling like a true cosmopolitan. However, when it felt time for a change, she decided to pack her bags and travel around the world. She ended up living in Ecuador for over a year. This journey has been life-changing, helping her find her true purpose. She also became a mum to a wonderful daughter called Angel May (now 2), her ray of sunshine as she likes to call her. When I met Tiffany to discuss her business and brand, she knew that she did not want the traditional personal branding pictures and wanted to escape the clichés that life coaches were usually pictured in. She wanted to enthuse joy, energy, and sunshine!
The experience she's giving her clients is life-changing as she's helping them follow their dreams and their heart. To plan the photo shoot, we started working from her brand core words: cosmopolitan, authenticity, approachable and soul-driven. The mood for the shoot was to ooze radiance, feminity and confidence to show her ideal client what experience they would go through working with her. The images would give them an immediate connection with Tiffeny and trust that she was the right person to help them. Based on our collaboration, I went on the hunt to find the perfect locations that would fit her brand and gave her recommendations about style and outfit to create images aligned with the message she wanted to communicate. The work and collaboration before the shoot make a personal branding photo shoot successful. It is vital to have clarity about your brand and message before you can start designing visual content. To get the most value out of a shoot, you have to plan what you will do with the images created? Do you intend to create a client brochure PDF and use them to illustrate specific blog posts? Promote yourself on social media, and publish them in newsletters? Once you're clear about the intentions, I can add my storytelling magic to the mix to create a unique and compelling visual story for your brand. Have you already done all the core work with your branding? Do you want to tell your clients how it feels working with you? Then get in touch and discuss your brand. Let's work some storytelling magic together to show your clients what you can do and help them.